Phill Dodd
Mr
City, Ontario, Canada
Innovative and passionate Information Architect experienced with mobile and web, based in Toronto
I’ve been doing User Experience for more than 5 years now and I love every minute of it. It’s rare for someone to say that, but I’m a passionate designer with a strategic background founded from a degree in Business Management and working as an Account Lead in an agency. It comes together in this innovative mesh of creativity.
I’ve been doing User Experience for more than 5 years now and I love every minute of it. It’s rare for someone to say that, but I’m a passionate designer with a strategic background founded from a degree in Business Management and working as an Account Lead in an agency. It comes together in this innovative mesh of creativity.
Project Highlights
May 2011 – Sep 2011
Geo Messaging Application
Senior Information Architect
Worked with a Toronto start-up company to lead the UX for an innovative geo-messaging application, responsible for iPhone, Android and BlackBerry
- Designed never-before-seen mobile functionality that included “pulse”, the ability to send location information for a set period of time, or while in a certain radius of your current location, and “multi-search”, the ability to search for a bar, near an ATM that’s near a subway at a certain location
- Worked directly with the CEO to distill the core focus of the application and learnt how to better manage my peers by using education, competitive examples and play (actually using a prototype) to reinforce recommendations
- Worked closely with the CTO and development team to gain a better understanding of how the platform differ technically, and how that opens and constrains the user experience
- The project lost funding prior to launch, however I consider it one of my greatest achievements. You can see the wireframes for all 3 platforms in my portfolio
- Designed never-before-seen mobile functionality that included “pulse”, the ability to send location information for a set period of time, or while in a certain radius of your current location, and “multi-search”, the ability to search for a bar, near an ATM that’s near a subway at a certain location
- Worked directly with the CEO to distill the core focus of the application and learnt how to better manage my peers by using education, competitive examples and play (actually using a prototype) to reinforce recommendations
- Worked closely with the CTO and development team to gain a better understanding of how the platform differ technically, and how that opens and constrains the user experience
- The project lost funding prior to launch, however I consider it one of my greatest achievements. You can see the wireframes for all 3 platforms in my portfolio
Toronto, Canada
Jul 2010 – Sep 2010
Information Architect
- Designed the experience for Canada’s first primetime video streaming iPad app.
- Prototyped the experience in HTML and distributed to stakeholders to interact with on their iPads.
- Within 3 days of launch became #1 free app in Canada’s iPad App Stor
- Prototyped the experience in HTML and distributed to stakeholders to interact with on their iPads.
- Within 3 days of launch became #1 free app in Canada’s iPad App Stor
Toronto, Canada
Oct 2009 – Apr 2010
Information Architect
- A multi-medium content campaign targeting Canadian businesses wishing to grow their business internationally. Sponsored by HSBC. HSBC’s business goal – to acquire new business clients.
- Led and pitched a successful digital strategy including: comprehensive website with member only access to premium content (events, awards, stories); and innovative iPhone & Blackberry apps that scan a barcode on a nametag, which pulls up their Member Profile. The apps allow the User to message and add info straight to their address book.
- Designed the UX for the website and mobile apps, incl personas, IA, IxD and annotations.
- Based on the success of the campaign, the platform is being rolled out by Rogers to the US
- Led and pitched a successful digital strategy including: comprehensive website with member only access to premium content (events, awards, stories); and innovative iPhone & Blackberry apps that scan a barcode on a nametag, which pulls up their Member Profile. The apps allow the User to message and add info straight to their address book.
- Designed the UX for the website and mobile apps, incl personas, IA, IxD and annotations.
- Based on the success of the campaign, the platform is being rolled out by Rogers to the US
Seattle, America,
Sep 2008 – Apr 2009
Digital Strategist
- Built a close relationship with Microsoft Health through delivering a number of successful digital products, leading to an invitation to pitch for a suite of rich internet applications. We won.
- Designed the UX for an innovative physician search platform, incl personas, IA and IxD.
- Designed the UX for an innovative physician search platform, incl personas, IA and IxD.
Experience
Sep 2011 – Present
Digital Strategist & Information Architect
- Clients Solutions is Rogers’ internal agency for Clients wishing to create custom campaigns with a Rogers Media brand, whether publishing, digital, broadcast or radio
- Led ideation with senior members of the team (sales, design and content), and responsible for delivering the overall concept, strategy and execution plan
- Involved in responding to RFPs, as well as presenting at pitches. Responsible for presenting digital strategy and wireframes to Client once project approved
- Learnt the importance of storytelling in Client interactions. When presenting concepts, it’s pivotal to define and tie their expectations (target, goals, success criteria) throughout the strategy and then visually represent them in the wireframes. Embedding user personas and flows helps to enrich the conversation and make it more personal
- Clients: CIBC, Lego, P&G, L’Oreal, Pfizer, RBC, Scotiabank, Toyota
- Led ideation with senior members of the team (sales, design and content), and responsible for delivering the overall concept, strategy and execution plan
- Involved in responding to RFPs, as well as presenting at pitches. Responsible for presenting digital strategy and wireframes to Client once project approved
- Learnt the importance of storytelling in Client interactions. When presenting concepts, it’s pivotal to define and tie their expectations (target, goals, success criteria) throughout the strategy and then visually represent them in the wireframes. Embedding user personas and flows helps to enrich the conversation and make it more personal
- Clients: CIBC, Lego, P&G, L’Oreal, Pfizer, RBC, Scotiabank, Toyota
Toronto, Canada
Apr 2009 – Present
Information Architect
- Rogers Media is home to a multitude of brands encompassing print publications, radio stations and TV stations. Digital Media acts as a digital agency in support of the brands, as well as external Clients.
- Led the UX for a variety of projects, including: mobile; large scale content sites; and microsites
- Experienced with implementing advertising on websites and throughout mobile applications.
- Clients: Canadian Business, Today’s Parent, LouLou, Citytv, CityNews, Rogers Radio, RBC, CMA
- Led the UX for a variety of projects, including: mobile; large scale content sites; and microsites
- Experienced with implementing advertising on websites and throughout mobile applications.
- Clients: Canadian Business, Today’s Parent, LouLou, Citytv, CityNews, Rogers Radio, RBC, CMA
Toronto, Canada
Apr 2008 – Apr 2009
User Experience Designer
- Led brainstorms, developed proposals and presented innovative solutions to a myriad of digital clients.
- Exposure to designing for a wide variety of clients and platforms including: websites, rich internet applications (from interactive banners to dashboard solutions), widgets, mobile applications.
- Participated in usability research to uncover user behaviours and preferences. Also conducted detailed
competitive research.
- Experienced in providing IA and IxD solutions for all sizes of websites: microsites (Rogers - Brand Management, Microsoft, Waterfront Toronto – East Bayfront); corporate brochures (BOMA, CML HealthCare); comprehensive (CGA Ontario, George Brown College, Telus)
- Clients: Microsoft, Rogers, Telus, CGA Ontario, CML HealthCare.
- Exposure to designing for a wide variety of clients and platforms including: websites, rich internet applications (from interactive banners to dashboard solutions), widgets, mobile applications.
- Participated in usability research to uncover user behaviours and preferences. Also conducted detailed
competitive research.
- Experienced in providing IA and IxD solutions for all sizes of websites: microsites (Rogers - Brand Management, Microsoft, Waterfront Toronto – East Bayfront); corporate brochures (BOMA, CML HealthCare); comprehensive (CGA Ontario, George Brown College, Telus)
- Clients: Microsoft, Rogers, Telus, CGA Ontario, CML HealthCare.
Toronto, Canada
Jun 2006 – Apr 2008
Account Executive
- As Account Lead, built strong client relationships resulting in exceptional organic business growth: Microsoft, Rogers and Waterfront Toronto became $1m+ clients.
- Mentored directly by the VP of Client Services, developed first-class Client Management skills.
- Led a wide variety of projects including: brand strategy, branding (corporate, packaging, tradeshow, broadcast, guidelines), digital (website, microsite, mobile), collateral (brochures, print ads) and naming.
- Awarded ‘top account person’ in 2007.
- Clients: CIBC, Microsoft, Rogers (Jays Care Foundation, Rogers TV, Sportsnet, The Shopping Channel), RONA, Scotiabank, Waterfront Toronto.
- Mentored directly by the VP of Client Services, developed first-class Client Management skills.
- Led a wide variety of projects including: brand strategy, branding (corporate, packaging, tradeshow, broadcast, guidelines), digital (website, microsite, mobile), collateral (brochures, print ads) and naming.
- Awarded ‘top account person’ in 2007.
- Clients: CIBC, Microsoft, Rogers (Jays Care Foundation, Rogers TV, Sportsnet, The Shopping Channel), RONA, Scotiabank, Waterfront Toronto.
Education
Bath, United Kingdom
Sep 2001 – Apr 2005
BSc Honours Business Administration
- Participated in academic exchange at Schulich Business School, Toronto.
- Majored in: Consumer Behaviour, Human Resource Management, Marketing, Organizational Behaviour.
- Study goal: to gain insight into how the market creates and controls consumer behaviour.
- Majored in: Consumer Behaviour, Human Resource Management, Marketing, Organizational Behaviour.
- Study goal: to gain insight into how the market creates and controls consumer behaviour.
Awards
Sep 2011
Finalist in best smartphone app for Canadian Business & Macleans
Sep 2011
Finalist in best website redesign for Canadian Business
May 2011
Innovation Award for Business Without Borders
Dec 2007
Cundari 'Star' Award for Top Account person
Mar 2006
Excellent Customer Service within Orange Retail
Jun 2004
Top UK Project Team
Aug 2004
Outstanding contribution to the community
Languages
English (Native)
Skills
Illustrator, Photoshop, Indesign, Powerpoint, Visio, Fireworks, Lightroom, Project, Axure, MindManager, XMind, BlackBerry, IPad, iPhone, Android, Playbook, Windows Phone
Personal
Member of:
- The Information Architecture Institute
- IxDA: Interaction Design Association
- UPA: Usability Professionals Association
- The Information Architecture Institute
- IxDA: Interaction Design Association
- UPA: Usability Professionals Association
Enjoyed UX Intensive 2010 – a UX conference hosted by Adaptive Path.
Engaging in self-study for UX development.
Keep up to date with tech news with RSS feeds from: AppleInsider, Cnet, Engadget, Gizmodo, Wired.
Enjoy being outside, whether trekking, hiking, camping, canoeing, etc… Just started snowboarding.
Passionate about photography: search ‘P Dodd’ on Flickr.
Continuously learning about our psychology: currently reading up on metamentation and multiplicity: the ability to know that we know we know and the impact (if any) on personality fragmentation (multiplicity).
Fitness lover. Improving my health and fitness by committing to a demanding training and nutrition regime.
Maintain the blog Transform’d (philldodd.com/transformd): a blog tracking my progress at the gym.
© Phill Dodd 2011 and of the projects' respective owner / Client.
Please do not reproduce without the expressed written consent of Phill Dodd.
Please do not reproduce without the expressed written consent of Phill Dodd.
